Tom Hafen

Professor Hafen is incredible. He is engaging and makes sense of the materials. This class has provided me with critical marketing industry information, along with helping me to develop skills within the marketing and sales worlds. His attention to details and kind manner, encourage students to perform well and be the best versions of themselves. Professor Hafen and this class are a must take!

who, what, where, why all the important elements in marketing and how to breakdown a companies marketing goals.

All about marketing--the who/what/how. the course opened my eyes to brand tactics I have never considered before.

A lot about marketing and how to develop a marketing strategy

I learned the importance of authentic marketing and the role it plays in driving preferences.

What really goes into marketing, especially behind the scenes.

I learned about the basics of marketing and specific concepts such as a perceptual map, purchase funnel and more.

How to properly market utilizing a vast landscape of skills and the ability to see and refine current companies with our recommendations on how to increase its growth.

The class is amazing. While it focuses on traditional basics of marketing, utilizing contemporary examples, Prof. Hafen makes it specific to now days.

-how to analyze a company's marketing -pricing, strategies, target audience, right to win -weekly case studies taught me about the history of many brands -how to get to the point in a 10min group presentation