Thomas Hafen

Learned about marketing strategies and how companies appeal to consumers.

Broad marketing concepts, theoretical frameworks, and specific case studies' strategies

How to analyze and generating marketing campaigns. Best practices and applications of learned material in real world marketing techniques.

The psychology and complexity of marketing. A lot more goes into it than I thought.

How to identify the who/what/when/how of marketing, and how to make a recommendation on marketing techniques a brand should use

I learned the importance of marketing and how it can be seen/accomplished in the real world in many different ways.

marketing - funnel, charts, advertising, campaigns, success in companies, target markets

I learned about the different aspects that make up marketing- how to study the landscape, who, what, how, and also come up with recommendations for the brands' futures. I also learned about good and bad marketing campaigns/ ads and what takeaways we could learn from this

i learned about customer segmentation, right to win for companies, the path to purchase, and how a misunderstanding of customer needs can lead to the demise of companies.

The different aspects of marketing a product, from the "Who, What, How" to the Sales Funnel.