Business · Columbia University
How to do conjoint analysis, pricing, distribution strategy etc.
Branding, Distribution, Pricing, Competitive Analysis, Case Study, Group Work, Conjoint Analysis, Team Building, Public Speaking, Discussion
Different aspects of marketing - pricing, advertising, distribution, segmentation, etc.
Market share, branding, pricing, market analysis, segmentation and targeting position.
Intro to Marketing concepts. I also learn about teamworking and leadership. It is also a great experiece to reading about the cases and sharing thoughts through assignment.
Marketing techniques such as conjoint analysis. Qualitative skills
I learned a lot about the data behind marketing and created strong links between data and underlying psychology.
A whole lot about marketing. Exactly what I imagined. I taught me to look into the world of marketing more critical now.
i gained a very good understanding of marketing, what makes a good advertising campaign, how conjoint analysis is run, the different biases people have, how psychology is used in marketing
I learned about marketing principles like advertising, branding, pricing, distribution, STP, and how to run/analyze a conjoint analysis.