Kamel Jedidi

This course is a great introduction to the fundamentals of marketing: segmentation, customer journey mapping, conjoint analysis, pricing, user experience. By combining Prof Jedidi's expertise with Prof. Morais's anthropological approach, the course delves in the concepts with a sociological / anthropological approach that is very relevant.

Provided me with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. Exposed me to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. Gave an overview of marketing strategy issues, elements of a market (company, customers, and competition), as well as the fundamental elements of the marketing mix (product, price, placement/distribution, and promotion).

Basics of marketing, segmentation and targeting, conjoint analysis

General knowledge about marketing, marketing research and business decisions

Both theoretical and technical approaches to marketing.

Customer journey mapping, market segmentation, pricing, conjoint analysis, product positioning, etc.

Key marketing tools, analysis frameworks, and statistical techniques. Amazing blend of technical and qualitative knowledge. Work with important examples and real- life marketer dilemmas.

marketing fundamentals - customer importance, evaluating areas of most importance to take action (targeting etc.) through statistical and analytical methods. understanding importance of research and knowing the market you want to push a product in

Many of the lectures are not as structured and some parts are repetitive. It would benefit from a better flow of incorporating both theory and application in a more comprehensive manner.

This class is taught by top-notch faculty who care to answer your questions, love engaging you in the material, and make you excited about how businesses win customers and create awareness of products.